The Trailblazers in Human Centered Intelligence
Pioneering innovation and reshaping interactions, one
environment at a time.
Redefining Technology to Work With Humans, Not Against Them
Technology advanced. Understanding did not. We are rebuilding the interaction layer itself, the missing infrastructure that determines whether technology helps or hinders people. Across industries, systems still expect people to behave perfectly. Reality is different: people are distracted, rushed, uncertain. Staff cannot be everywhere. Instructions are often unclear or mistimed. When technology ignores this, friction increases. Customers hesitate, human support becomes a bottleneck, errors multiply, and efficiency declines. This is not a user problem. It is a design problem.
Building the Bridge Between Human Behavior and Technology
At Newcleux, we believe technology should adapt to people, not the other way around. Our mission is to create intelligent systems that understand context, anticipate needs, and respond with human like awareness. We are not just building better interfaces, we are reimagining how humans and machines collaborate. Every interaction should feel natural, intuitive, and empowering.
A Future Where Technology Truly Understands Us
We envision a world where technology seamlessly integrates into human experiences, enhancing capabilities without creating friction. Where systems learn from behavior, adapt to individual needs, and make every interaction more meaningful. This is the future we are building, one intelligent interaction at a time.
How We Think
About Intelligence
Intelligence is not automation alone. It is knowing when to guide, simplify, escalate, or stay out of the way. Newcleux combines behavioral psychology, computer vision, voice intelligence, and real time decision systems to do exactly that.
Designed to Evolve
Interaction models change faster than systems can adapt. Our adaptive intelligence layer extends across new environments and integrates with future systems, making it resilient, extensible, and future ready.
Who We're Building With
Operators, engineers, behavioral experts, & innovators shaping AI in commerce are invited to join our network, partnership program, or innovation circle.
The Future We're Building
We're building a world where systems guide quietly, confusion disappears, and interactions feel effortless. From Abu Dhabi to the world, Newcleux is shaping human centered commerce.
Meet Our Team
Founder & CEO
Mohammad
I am a technology driven founder who has built and exited high growth startups, merging creative imagination with rigorous operational design. I architect AI powered systems aligned with real human behavior, leading high performance teams to build scalable platforms engineered for global deployment and sustained market leadership.
Co-Founder & CPO
Boris
I am a growth focused executive specializing in strategic leadership, marketing, and consumer psychology, with experience scaling startups into high growth, revenue generating enterprises. I build disciplined, high performance teams and data driven operating structures, leveraging technology and behavioral insight to accelerate market adoption, strengthen brand equity, and drive sustainable, long term enterprise value.
Co-Founder & COO
Syeda
I work across technology, brand, and customer experience, with a focus on clarity over complexity. My background spans business analysis and project management, and my passion is building systems that actually serve people. I believe customer happiness is the strongest growth driver. Fueled by books, podcasts, workouts, and my favorite role is being a mom to my girls.
Psychology & AI
Hidayah
I'm passionate about psychology and human behavior, drawn to the small details that make experiences feel effortless or frustrating. Nature and music deeply influence how I think about rhythm, connection, and emotional cues in design. With experience in coding and a strong focus on AI, I build intuitive systems that understand people and make technology feel natural, supportive, and human.
Creative & Design
Ayaana
I work across video editing, graphic design, and VFX, using AI to bring ideas to life with speed and intention. I design digital brands and user interfaces that people trust, always keeping the user at the center. Music shapes my creative lens, teaching me how emotion influences perception. Guided by psychology and empathy, I build experiences that feel meaningful and leave a lasting impact.
Software Development Lead
Fahad
I build reliable and efficient solutions, but I like to keep things a little fun too. Coffee keeps me going, music keeps me focused, and I enjoy turning tricky problems into smooth, working code. I'm always curious to learn new technologies and find better ways to solve challenges, because there's always a smarter way to do things.
HR & Legal
Raiha
I make sure everyone feels supported, heard, and taken care of, kind of like the office mom. From HR to legal matters, I handle the details so the team can focus on what they do best. I love creating a workspace where people feel safe, empowered, and maybe even a little spoiled.
AI/ML Engineer
Faizan
I love turning data into smart solutions that actually work. If I'm not in front of my computer, you'll probably find me in the mountains, traveling, exploring, and chasing new adventures. I'm driven by curiosity and a love for problem-solving, whether it's in code or out in the wild.
Creative Brand Specialist
Mahnoor
I work across brand, design, and storytelling, focusing on details that actually matter. I enjoy experimenting with color and typography, and I care deeply about how people experience and respond to design, because visuals shape behavior, not just aesthetics. Powered by coffee and curiosity.
Product Designer
Ali
I create thoughtful, user-friendly products that make people's lives easier and more enjoyable. Every design choice I make is about blending function with experience. I'm also a huge book lover, what started as secret reading as a kid has now grown into my very own home library.
Ready to Shape the Future of Human-Technology Interaction?
Whether you're looking to partner, collaborate, or join our team, we'd love to hear from you.
Let's build something meaningful together.
